XBorg and ELO Partner to Expand FanBase Across the Gaming Industry
We’re thrilled to announce a strategic partnership with ELO Collective, a leading studio in gaming culture and community innovation. This collaboration will supercharge the expansion of FanBase, our flagship fan engagement platform, beyond esports and into the broader global gaming ecosystem.
A New Era for FanBase
FanBase is already setting the standard in esports, powering immersive fan experiences for five top-tier teams in Team Liquid, Evil Geniuses and more. It’s the first fan loyalty platform where every interaction is personalised, every achievement is portable, and every supporter is rewarded for their engagement.
Now, with ELO’s deep operational experience and unmatched network in gaming communities, FanBase is entering its next growth phase.
Why ELO?
ELO is a purpose-driven collective that empowers game communities by working with studios, brands, and capital to build meaningful out-of-game experiences. Co-founded by industry veterans: Wouter Sleijffers (former CEO of Fnatic) and Roald van Buuren (former Director of Esports at FACEIT), ELO brings the expertise and relationships needed to scale FanBase across the global gaming landscape.
“ELO stands for community at the core of gaming, its foundation. XBorg’s technology brings that foundation to life, powering richer, more connected out-of-game experiences; from loyalty to discovery to social play. Our partnership with XBorg unlocks FanBase for the wider gaming audience, providing studios, publishers and brands a powerful way to engage with their community,” – Roald van Buuren, Co-Founder of ELO
Why This Matters for XBorg and XBG
This partnership unlocks a major new distribution channel for FanBase. With ELO onboard:
- Expect new publisher partnerships and brand integrations
- More fan applications launched across different game verticals
- Expanded user acquisition outside of esports
As FanBase grows, it feeds more data into XBorg’s Player Identity Protocol, brings new users to XBorg and increases revenue generation – driving additional value and utility back to the XBG token.
The Big Picture
FanBase is becoming the Shopify for fan experiences. A plug-and-play infrastructure that any brand can use to deploy gamified, community-powered fan apps. With ELO as a strategic growth partner, that vision is now going global.
